PAZIT KEIDAR is a multidisciplinary designer and artist who creates high end fashion jewelry and garments. She is a painter and sculptor as well. Keidar is a graduate of the Shenkar College of Engineering and Design. Upon completing her studies in Business Administration, she decided to turn to the managerial aspect of fashion as a senior buyer in some of the leading fashion companies in Israel. Five years ago she returned to her original interest - design. Recently, she opened a studio and an adjacent boutique in the fashionable Neve Tzedek area of Tel Aviv/Jaffa. Her studio employs six workers who together assist Keidar in creating her visions. Her designs are also available at the top local boutiques.
Keidar's inspiration arrives from our contemporary world and the urbane city, alongside nature and history. Harmony is created between the solid materials of our modern life and the sensations of the flow of nature that surrounds us. Keidar designs creative self expressing accessories for urban independent women. Her motto is: "jewelry women buy for themselves".
The jewelry is hand made from basic metal, plated with 24 karat gold, 0.33 - 2 micron or sterling silver in different finishes. The plating is nickel free. The pieces integrate natural wood, natural stones such as lava, quartz crystal, textile, leather, shells & Swarovski crystals.